Monday, November 15, 2010

Today's Secret Word? "Winner!"

Today's Secret Word? "Winner!"

Congratulations to Tanya Elder from New York, New York, who has just won two free tickets to see The Pee-Wee Herman Show on Broadway!

As those of you who entered know, because Paul Reubens (aka Pee-wee Herman) has so effectively used social networking to promote his critically-acclaimed show, eligible entries for this SOB Contest needed to subscribe to this blog, follow me on Twitter (and then retweet one of my contest messages) and follow me on Facebook.

After congratulating Tanya Elder (@Elderta) via Twitter a short while ago, she tweeted:

OMG!!! Wow!! Thank you!!!! @SteveOnBroadway @peeweeherman

Winning tix just made my day and PeeWee brings a smile to my face. I await instructions on the tix. Thanks again! @SteveOnBroadway
Congratulations again, Tanya!

Thank you to everyone who entered the contest. By subscribing to Steve On Broadway, you'll automatically be entered in future contests!


This is
Steve On Broadway (SOB).


In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post. However, in conjunction with SpotCo, two tickets for The Pee-Wee Herman Show will be given away to one lucky reader. 

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Sunday, November 07, 2010

Today's Secret Word? Contest! Win Two Tickets To The Pee-Wee Herman Show!

Today's Secret Word? Contest! Win Two Tickets To The Pee-Wee Herman Show!

What would you do for two tickets to see The Pee-Wee Herman Show on Broadway for free?

I'm thrilled to announce that in conjunction with the production opening November 9 on Broadway, I'm giving away two tickets to a performance of this new show.

Because Paul Reubens aka Pee-wee Herman has more than proven just what an exceptional pro he is at social networking, I'm going to test your social networking skills and acumen by qualifying you through a few easy and free steps.

First, you'll need to subscribe to Steve On Broadway (SOB) (don't worry, the subscription is free and you may cancel at any time). By subscribing, you'll be providing your preferred email address so I may notify you directly if you're the lucky winner. To subscribe, all you need to do is input your email here and hit "subscribe me":

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Second, you must follow Steve On Broadway on Twitter by going here and then retweeting one of my contest messages. (If you're not on Twitter already, sign up today - it's quick, easy and free.)

Finally, you'll need to follow Steve On Broadway via Facebook by clicking here and clicking "Follow." (If you're already not on Facebook, sign up today - again, it's quick, easy and free.)

Complete all three steps by Sunday, November 14 (midnight EST), and you'll automatically be entered in the SOB Contest for two free tickets to see The Pee-Wee Herman Show live on Broadway. Please note that tickets are for weeknight performances only.

Good luck, and thanks for following!

This is Steve On Broadway (SOB).


In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post. However, in conjunction with SpotCo, two tickets for The Pee-Wee Herman Show will be given away to one lucky reader. 

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Sunday, October 24, 2010

The SOB Poll - October Results


The SOB Poll - October Results

At the beginning of October, I noted how eight new shows were starting on Broadway this month and asked you to vote for the show you most wanted to see.

The results are in and they're staggering.

The Pee-Wee Herman Show easily won, outpolling every other show with a whopping 63.7% of your votes. It was followed by Women On The Verge Of A Nervous Breakdown (15.5%), The Scottsboro Boys (6.2%) and Driving Miss Daisy (5.6%). 857 total votes were cast in this poll.

Credit certainly goes to Paul Reubens aka Pee-wee Herman for truly getting the viral nature of blogging, Facebook and Twitter. He mobilized his fans to vote and they turned out in droves. Other Broadway shows could learn a thing or two from his "get out the vote" campaign!

And is it saying something that two shows couldn't even muster enough votes that they earned a place on the list below "I don't want to see any of these shows"?

How did your favorite show place?

This is Steve On Broadway (SOB).


In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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Wednesday, October 20, 2010

Pee-Wee Herman Takes Manhattan


Pee-Wee Herman Takes Manhattan

Broadway has a new secret word: Pee-wee!

If you live around the Big Apple and you've seen a certain dapper dude sporting a gray suit, red bow tie and white loafers all over town during the past couple weeks, chances are you've spotted a loner, Dottie, a rebel. You've seen the resurgent Paul Reubens as his alter-ego Pee-wee Herman.

The fact he's been all around Manhattan proves he's no fool. No, he's one of the savviest marketers to hit the Great White Way in a long time.

In addition to clearly having fun, whether it's riding the subway or visiting some of New York's neighborhoods and restaurants, he's not only spreading immense joy, but ingeniously spreading the news about The Pee-Wee Herman Show that begins previews on October 26 at the Stephen Sondheim Theatre. Proving he's a master of social networking, he even chronicled his tracks over Manhattan via FourSquare.

Personally, I've been astounded by how well he's utilizing social networking sites like Facebook and Twitter. Even though his ever-adoring fan-base had largely been dormant for years, he's attracted 258,861 fans via Facebook (as of this writing) and counts 600,323 followers on Twitter. Plus, he's mobilizing them to buy tickets.

Reubens has also succeeded in encouraging his fans to visit Steve On Broadway (SOB). Recently, I conducted a poll to find out the new Broadway show beginning this month that you most wanted to see. While Women On The Verge Of A Nervous Breakdown held an early lead over The Scottsboro Boys, once Pee-wee tweeted and wrote about it on his Facebook page, the contest was over. Even after I reached out to each of the other shows recommending they follow Pee-wee's lead in engaging their audiences just to make it fair, no show came close to The Pee-Wee Herman Show, which logged a whopping 63.7% of the votes out of 857 cast.

Some people know how to work a room. Pee-wee Herman knows how to work a city and network socially. Will his genius translate at the box office? I'm betting it will. I already have my ticket and can't wait to see his show.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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Wednesday, October 06, 2010

Pee-Wee Herman's Playful Commercial


Pee-Wee Herman's Playful Commercial

Never underestimate the power of reliving your childhood -- or early adulthood for that matter.

The upcoming Broadway production of is clearly awakening and energizing Paul Reubens' legions of long dormant, yet ever-adoring fans. As my current SOB Poll indicates, there's an outpouring of support for his beloved Pee-wee Herman personality. It's quite possible that Reubens' Great White Way debut will attract audiences that have never before seen a Broadway show.

Now, today's secret word (or is that weapon?) is: commercial.

A short and simple new ad has been unveiled for The Pee-Wee Herman Show. As a fan of the 80s television program, I'm thrilled to see that this glimpse into the stage show looks consistent with what captured our attention and admiration over a generation ago. Heh-heh!

Previews for The Pee-Wee Herman Show start October 26 at  the newly renamed Stephen Sondheim Theatre. Opening on November 11, the very limited engagement closes on January 2, 2011.

This is Steve On Broadway (SOB).


In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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Wednesday, September 01, 2010

Chairy Up! Pee-Wee Herman Play To Be Housed On Broadway

Chairy Up! Pee-Wee Herman Play To Be Housed On Broadway

Yesterday, casting was announced for the upcoming Pee-Wee Herman Show starring Paul Reubens in the title role.

Directed by Alex Timbers and written by Reubens and Bill Steinkellner, The Pee-Wee Herman Show comes to Broadway's newly renamed Stephen Sondheim Theatre for a very limited engagement that begins previews October 26 opens November 11 and closes on January 2, 2011.

If you're as big a fan of his long-gone television show as I am, you'll be thrilled to know that Reubens has reteamed with such "Pee-Wee's Playhouse" stalwarts as Lynne Marie Stewart (Miss Yvonne), John Paragon (Jambi the genie) and John Moody (Mailman Mike).

Sadly, neither Laurence Fishburne nor S. Epatha Merkerson will reprise their turns as as Cowboy Curtis and Reba, respectively. But Phil LaMarr will be on hand to take on Curtis in Fishburne's absence. Other casting includes Jesse Garcia (as Sergio the Handyman), Josh Meyers, Drew Powell and Lance Roberts.

Reubens' celebrated West Coast helped pave the way for this Great White Way run, and it provides the actor with a high-profile opportunity to finally put his career-threatening scandal forever behind him.

Looking forward to catching his comedic genius at play? I know I am, but what are you?

This is Steve On Broadway (SOB).


In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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