Wednesday, October 20, 2010

Pee-Wee Herman Takes Manhattan

Pee-Wee Herman Takes Manhattan

Broadway has a new secret word: Pee-wee!

If you live around the Big Apple and you've seen a certain dapper dude sporting a gray suit, red bow tie and white loafers all over town during the past couple weeks, chances are you've spotted a loner, Dottie, a rebel. You've seen the resurgent Paul Reubens as his alter-ego Pee-wee Herman.

The fact he's been all around Manhattan proves he's no fool. No, he's one of the savviest marketers to hit the Great White Way in a long time.

In addition to clearly having fun, whether it's riding the subway or visiting some of New York's neighborhoods and restaurants, he's not only spreading immense joy, but ingeniously spreading the news about The Pee-Wee Herman Show that begins previews on October 26 at the Stephen Sondheim Theatre. Proving he's a master of social networking, he even chronicled his tracks over Manhattan via FourSquare.

Personally, I've been astounded by how well he's utilizing social networking sites like Facebook and Twitter. Even though his ever-adoring fan-base had largely been dormant for years, he's attracted 258,861 fans via Facebook (as of this writing) and counts 600,323 followers on Twitter. Plus, he's mobilizing them to buy tickets.

Reubens has also succeeded in encouraging his fans to visit Steve On Broadway (SOB). Recently, I conducted a poll to find out the new Broadway show beginning this month that you most wanted to see. While Women On The Verge Of A Nervous Breakdown held an early lead over The Scottsboro Boys, once Pee-wee tweeted and wrote about it on his Facebook page, the contest was over. Even after I reached out to each of the other shows recommending they follow Pee-wee's lead in engaging their audiences just to make it fair, no show came close to The Pee-Wee Herman Show, which logged a whopping 63.7% of the votes out of 857 cast.

Some people know how to work a room. Pee-wee Herman knows how to work a city and network socially. Will his genius translate at the box office? I'm betting it will. I already have my ticket and can't wait to see his show.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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