Tuesday, December 28, 2010

Broadway Box Office Tweets - Week Ending December 26, 2010

George Gershwin Theatre Box Office (Home to Wicked)
Broadway Box Office Tweets - Week Ending December 26, 2010

If you follow me on Twitter, you most likely know that each Monday, I offer my quick analysis of each preceding week's box office on the Great White Way. Because of last weekend's blizzards over Broadway, the weekly box office report was not released until today.

Some people live for the latest sports stats. I love poring over each week's box office totals on Broadway. So, for your viewing pleasure, here are my tweets in chronological order for the week ending December 26, 2010.

11:38 am December 28, 2010 - Despite snow, Broadway grosses up $1,142,016 or 4.57% to $24,993,795 last week

11:39 am December 28, 2010 - But no doubt because of blizzard, Broadway capacity up only .3% to 73.55% or 250,134 seats sold out of 330,025

11:40 am December 28, 2010 - Broadway grosses up because average ticket price up sharply last week to $91.63 from $86.28 week earlier

11:41 am December 28, 2010 - Sold-out WICKED breaks its previous box office record for Broadway show, grossing $2,153,110 last week.

11:42 am December 28, 2010 - As Broadway's toughest ticket last week, WICKED's average ticket price was a whopping $148.78 - highest among all shows

11:43 am December 28, 2010 - Broadway shows grossing $1.5 million-$2 million last week: The LION KING ($1,823,766) and ELF ($1,572,836)

11:45 am December 28, 2010 - Shows grossing $1-1.5 million last week: JERSEY BOYS, MARY POPPINS, ADDAMS FAMILY, MERCHANT, PHANTOM, BILLY ELLIOT

11:47 am December 28, 2010 - Broadway shows with 100% or more capacity: THE MERCHANT OF VENICE (102.6%), SPIDER-MAN & WICKED (100% each)

11:48 am December 28, 2010 - THE MERCHANT OF VENICE remains Broadway's top grossing play: $1,099,420 on 102.6% capacity. Avg ticket price: $132.89

11:49 am December 28, 2010 - Broadway shows drawing 90-99% capacity: LION KING, FELA! JERSEY BOYS, ELF and BILLY ELLIOT

11:51 am December 28, 2010 - Despite just 4 performances (one nearly fatal), sold-out SPIDER-MAN grosses $944,138 with avg ticket price of $122.30

11:52 am December 28, 2010 - ELF proves to be major holiday fare, grossing $1,572,836 on 91.6% capacity. Average ticket price: $134.02

11:54 am December 28, 2010 - TIME STANDS STILL was last week's lowest grossing show at $117,962 on 73.4% capacity. Avg ticket price: $74.42

11:57 am December 28, 2010 - Clarification on TIME STANDS STILL: Its $117,962 gross was based on just two performances last week

11:55 am December 28, 2010 - LA BÊTE drew Broadway's lowest capacity last week. Just 40.8%. Gross: $184,011. Average ticket price: $63.91

11:56 am December 28, 2010 - Practically free? A FREE MAN OF COLOR had week's cheapest ticket averaging $39.52. Gross: $143,850 on 43.6% capacity

11:58 am December 28, 2010 - Among shows with 8 performances, A FREE MAN OF COLOR had week's lowest gross of $143,850

11:59 am December 28, 2010 - Among shows with 8 performances, ADDAMS FAMILY had week's top capacity increase of 15.8% to 86.4%. Gross: $1,100,286

12:00 noon December 28, 2010 - Among shows with 8 performances, ADDAMS FAMILY had week's top capacity increase of 15.8% to 86.4%. Gross: $1,100,286

12:01 pm December 28, 2010 - DONNY & MARIE: A BROADWAY CHRISTMAS saw 17.8% decline in capacity for 5 shows to 60.3%. Gross: $481,812.

So, dear readers, do any of these results surprise you? Is you favorite show teetering on the brink of breakaway success or failure? Either way, or if you have any other observations worth sharing, feel free to comment below.

This is Steve On Broadway (SOB).

In keeping with the Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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