Monday, January 10, 2011

Broadway Box Office Tweets - Week Ending January 9, 2011

Broadway Box Office Tweets - Week Ending January 9, 2011

Spider-Man Edges Out Wicked As Number One Show

If you follow me on Twitter, you most likely know that each Monday, I offer my quick analysis of each preceding week's box office on the Great White Way.

This week is particularly noteworthy for two reasons. Not only did Broadway's box office not fall-off as dramatically as expected for this time of year, but Spider-Man: Turn Off The Dark has officially replaced longtime champ Wicked as the top-grossing show, yet only by web-thin margin.

Here are my tweets in chronological order for the week ending January 9, 2011:

January 10, 2011 4:22 pm - Broadway box office down 30.13% (over $6 million) last week, but grosses still at respectable $20,750,910

January 10, 2011 4:23 pm - SPIDER-MAN is Broadway's #1 show edging WICKED by just $58! SPIDER-MAN gross $1,588,514 vs. WICKED gross of $1,588,456

January 10, 2011 4:24 pm - Broadway capacity down by just .93% to 85.9% or 232,314seats sold out of 267,513 possible

January 10, 2011 4:25 pm - Broadway's average ticket price down to $85.17 from last week high of $100.22

January 10, 2011 4:26 pm - Broadway shows grossings $1 million+ : SPIDER-MAN, WICKED, LION KING, MERCHANT OF VENICE, JERSEY BOYS, IN THE HEIGHTS

January 10, 2011 4:27 pm - Broadways shows at 100% or more capacity: MERCHANT OF VENICE, NEXT TO NORMAL, IN THE HEIGHTS, SPIDER-MAN, WICKED

January 10, 2011 4:28 pm - SPIDER-MAN became Broadway's top grossing show last week w/ $1,588,514 on 100% capacity. Average ticket price: $102.86

January 10, 2011 4:29 pm - #2 WICKED grosses $1,588,456 on 100% capacity. Average ticket price: $109.76

January 10, 2011 4:30 pm - #3 LION KING close behind with $1,550,640 gross on 95.4% capacity. Average ticket price: $121.21

January 10, 2011 4:31 pm - #4 MERCHANT OF VENICE had Broadway's highest capacity (102.5%) & avg ticket price ($134.79). Gross: $1,114,050

January 10, 2011 4:32 pm - Grosses for IN THE HEIGHTS ($1,083,254) and A LITTLE NIGHT MUSIC ($737,852) help shows close with bang

January 10, 2011 4:33 pm - Billie Joe Armstrong boosts AMERICAN IDIOT. Grosses $952,123 on 80.2% capacity. Average ticket price: $86.79

January 10, 2011 4:34 pm - Broadway's lowest grossing show: COLIN QUINN LONG STORY SHORT at $217,312 on 75.9% capacity. Avg ticket price: $60.99

January 10, 2011 4:35 pm - MILLION DOLLAR QUARTET had week's lowest capacity of 65.5% (not bad) with $423,658 gross. Avg ticket price of $66.59.

January10, 2011 4:36 pm - Last week's lowest average ticket price was $50.95 for IMPORTANCE OF BEING EARNEST. Gross: $269,557 on 89.4% capacity

January 10, 2011 4:37 pm - THE IMPORTANCE OF BEING EARNEST posted last week's biggest capacity increase of 19.3% to 89.4%

January 10, 2011 4:38 pm - PHANTOM OF THE OPERA posts week's top capacity decline of 19.7% to 78.9%. Grosses $808,761

So, dear readers, do any of these results surprise you? Do you have any other observations about last week's box office totals? If so, feel free to comment below.

This is Steve On Broadway (SOB).

In keeping with the Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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At 10 January, 2011, Blogger Esther said...

Spider-Man's strong showing doesn't really surprise me. It's a name brand, it has characters and a story that I think would interest teens and preteens, boys and girls, men and women. It's got music by Bono and the Edge. I can see it appealing to a wide demographic, especially if you're visiting New York with the family and you're only going to see "one" show.

At 16 February, 2012, Anonymous Morgan said...

Well that would quite impressive if the grosses are soaring up. I think mostly its just a mere average.


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