Monday, December 20, 2010

Broadway Box Office Tweets - Week Ending December 19, 2010

George Gershwin Theatre Box Office (Home to Wicked)
Broadway Box Office Tweets - Week Ending December 19, 2010

If you follow me on Twitter, you most likely know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.

Some people live for the latest sports stats. I love poring over each week's box office totals on the Great White Way. So, for your viewing pleasure, here are my tweets in chronological order for the week ending December 19, 2010.

3:45 pm December 20, 2010 - Broadway box office drops 4.84% last week or $1,153,842 to $23,851,779 in gross grosses

3:46 pm December 20, 2010 - Broadway capacity down last week by 2.8% to 73.16% or 259,268 seats sold out of 349,408 possible
3:47 pm December 20, 2010 - Broadway's average ticket price last week was $86.28 down from $87.41 week before
3:48 pm December 20, 2010 - Broadway's WICKED, LION KING, ELF, JERSEY BOYS, PROMISESx2, DONNY & MARIE, SPIDER-MAN each gross over $1 million
3:49 pm December 20, 2010 - THE MERCHANT OF VENICE only grosses $645,015 last week, but that's because it only played 4 performances
3:50 pm December 20, 2010 - Broadway shows grossing between $900,000 and $1 million last week: BILLY ELLIOT, MARY POPPINS & THE ADDAMS FAMILY
3:51 pm December 20, 2010 - THE MERCHANT OF VENICE only show to sell-out last week with capacity of 102.6% (but only 4 performances)
3:52 pm December 20, 2010 - Broadway shows attracting 90-99% capacity last week: SPIDER-MAN, ELF, WICKED, JERSEY BOYS, LION KING
3:53 pm December 20, 2010 - Broadway's top grossing show last week: WICKED with $1,631,743 on 97.9% capacity. Avg ticket price: $115.12 97.9%
3:54 pm December 20, 2010 - THE MERCHANT OF VENICE was Broadway's toughest ticket w/4 performances, 102.6% capacity and $136.48 avg. ticket price
3:55 pm December 20, 2010 - Should have added in FELA! to shows with over 90% capacity. In final weeks FELA! at 93.6% capacity, grosses $613,717
3:56 pm December 20, 2010 - ELF is another tough ticket on Broadway, grossing $1,464,913 on 96.3% capacity. Avg. ticket price: $133.53!
3:57 pm December 20, 2010 - Another tough ticket is SPIDER-MAN at $1,036,133 on 98.9% capacity. Avg ticket price $90.45. High for show in previews!
3:58 pm December 20, 2010 - Plus, SPIDER-MAN only had 6 performances last week so gross would've been much higher than $1,036,133 w/8 performances
3:59 pm December 20, 2010 - DONNY & MARIE may have only attracted 78.1% capacity, but they grossed $1,047,740 with avg tickets priced $117.20
4:00 pm December 20, 2010 - With only 4 performances, IMPORTANCE OF BEING EARNEST bottom gross $71,928 & avg ticket price $34.76. 69.9% capacity
4:01 pm December 20, 2010 - Among shows w/8 performances COLIN QUINN LONG STORY SHORT lowest grosser $147,620. 48.5% capacity. Av tix priced $64.77
4:02 pm December 20, 2010 - Among shows w/8 performances FREE MAN OF COLOR had lowest avg ticket price of $50.42. Gross of $214,439 on 51% capacity
4:03 pm December 20, 2010 - Broadway's lowest capacity last week: LA BÊTE at 42.5%. Grosses $232,383. Average ticket price: $67.95
4:04 pm December 20, 2010 - Broadway shows attracting less than 50% capacity last week? LA BÊTE, COLIN QUINN LONG STORY SHORT and AMERICAN IDIOT
4:05 pm December 20, 2010 - Broadway's biggest week-over-week capacity increase? BLOODY BLOODY ANDREW JACKSON up 12.4% to 79.6%. Gross: $419,303
4:06 pm December 20, 2010 - Broadway's biggest week-over-week capacity decline? MILLION DOLLAR QUARTET down 16.2% to 53%. Gross: $445,007
4:07 pm December 20, 2010 - Expect huge spike at Broadway box office this week, next for Christmas & New Year's holidays. Maybe 1 or 2 shows can gross over $2 million

So, dear readers, do any of these results surprise you? Is you favorite show teetering on the brink of breakaway success or failure? Either way, or if you have any other observations worth sharing, feel free to comment below.

This is Steve On Broadway (SOB).


In keeping with the Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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