Monday, January 03, 2011

Broadway Box Office Tweets - Week Ending January 2, 2011

Broadway Box Office Tweets - Week Ending January 2, 2011

Wicked Soars To New Heights

If you follow me on Twitter, you most likely know that each Monday, I offer my quick analysis of each preceding week's box office on the Great White Way and this week marks a banner week, not only for all of Broadway, but for a show that has just broken its own Rialto record: Wicked.

Some people live for the latest sports stats. I love poring over each week's box office totals on Broadway. So, for your viewing pleasure, here are my tweets in chronological order for the week ending January 2, 2011:

6:42 pm January 3, 2011 - Banner week on Broadway as grosses up over $10 million (28.58%) last week over Christmas week to whopping $34,997,576

6:43 pm January 3, 2011 - Broadway capacity soared 14.3% to 87.85% or 329,604 seats sold out of 368,210 with many shows in final performances

6:44 pm January 3, 2011 - Broadway got expensive last week as average ticket price shot up to $100.22 from $91.63 week before.

6:45 pm January 3, 2011 - Sold-out WICKED sets new Broadway box office record grossing $2,228,235. Also had top average ticket price: $153.97

6:46 pm January 3, 2011 - Broadway's #2 show, sold-out LION KING came close to grossing $2 million at $1,992,270. Average ticket price: $148.49

6:47 pm January 3, 2011 - Sold-out #3 show SPIDER-MAN played 1st complete 8-show week, grossing $1,880,833 w/ avg ticket price of $121.79

6:48 pm January 3, 2011 - Only other Broadway show grossing over $1.5 million:BILLY ELLIOT at $1,518,486. 99.1% capacity.Avg ticket price $119.79

6:49 pm January 3, 2011 - All totaled, an astounding 17 Broadway shows enjoyed grosses of more than $1 million last week.

6:50 pm January 3, 2011 - Broadway's top play MERCHANT OF VENICE had week's highest capacity: 102.5%. Grosses $1,175,750. Avg tix priced $142.24

6:51 pm January 3, 2011 - Show drawing 100% or more capacity: MERCHANT, FELA, JERSEY BOYS, WICKED, LION KING, SPIDER-MAN, BLOODYx2 ANDREW JACKSON

6:53 pm January 3, 2011 - The average ticket price for an amazing 20 Broadway shows was more than $100 each

6:54 pm January 3, 2011 - Only two Broadway shows saw declines in capacity last week: MERCHANT OF VENICE (-.1%) and TIME STANDS STILL (-5.8%)

6:55 pm January 3, 2011 - ELF (-$227,843) and DONNY & MARIE (-$49,826) were only 2 Broadway shows grossing less last week than week before

6:56 pm January 3, 2011 - THE IMPORTANCE OF BEING EARNEST had Broadway's lowest gross last week: $235,694 on 70.1% capacity.Avg tix priced $56.83

6:57 pm January 3, 2011 - A FREE MAN OF COLOR had Broadway's lowest avg ticket price of $53.05. Gross: $236,459 on 53.5% capacity.

6:58 pm January 3, 2011 - LA BÊTE had Broadway's lowest capacity last week of 49.5%. Grosses $308,549 with average ticket price of $68.83

7:00 pm January 3, 2011 - As truly stratospheric as past week's Broadway box office was 9 shows closed because January marks the start of annual doldrums.

7:01 pm January 3, 2011 - Plus even more shows will close throughout the rest of the month.

So, dear readers, do any of these results surprise you? Do you have any other observations about last week's box office totals? If so, feel free to comment below.

This is Steve On Broadway (SOB).


In keeping with the Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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posted by Steve On Broadway (SOB) @ Monday, January 03, 2011 0 comments

Monday, November 30, 2009

Congratulotions: A Wicked Milestone

Congratulotions: A Wicked Milestone

Theatre history was made last week as the six year old smash hit musical Wicked became Broadway's first show ever to earn more than $2 million in a single week.

While Wicked has long been Rialto's reigning box office champ, even after first debuting to mixed reviews at best on October 30, 2003, it has never been more popular than it was last week as it enjoyed performance #2518. When the grosses were tallied for Thanksgiving week, the sold-out musical earned a whopping $2,086,135 as it played to an audience of 14,472.

Additionally, Wicked eclipsed A Steady Rain as the toughest ticket on the Great White Way. Make that the Great Green Way, since the average price of a ticket for the show was a staggering $144.15. That's attributable to an unusually high number of premium tickets -- costing as much as $300 apiece -- that were sold for last week's performances, including five shows over the weekend alone.

Wicked's current roster on Broadway includes Dee Roscioli (Elphaba), Erin Mackey (Glinda), Rondi Reed (Madame Morrible), P. J. Benjamin (The Wizard), Kevin Kern (Fiyero), Alex Brightman (Boq), Michelle Federer (Nessarose; Federer created the role on Broadway) and Timothy Britten Parker (Dr. Dillamond).

Congratulations, er, congratulotions to everyone involved including Gregory Maguire (original novel), Stephen Schwartz (score), Winnie Holzman (book), Joe Mantello (director), and the rest of the casts and creative team.

Not only have you defied the critics, but you're continuing to defy gravity with audiences worldwide.

This is Steve On Broadway (SOB).

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posted by Steve On Broadway (SOB) @ Monday, November 30, 2009 2 comments

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