Tuesday, June 26, 2007

One Short Day, In Universal's Emerald City

One Short Day, In Universal's Emerald City

Ever since first hearing the strains of the song "One Short Day" from the mega-hit musical Wicked, I figured it would eventually end up in a commercial for the tuner's financial backer Universal Studios. After all, Stephen Schwartz's zippy song sounds more like an advert jingle tailor-made for a theme park than a Broadway showtune.

Now, Universal Studios Hollywood has announced that beginning tomorrow, it is launching Wicked Wednesdays. Carol Kane, who currently plays Madame Morrible in the LA cast of Wicked, will take to the Blues Brothers stage for an "exclusive performance" as part of the special summer series that also features autograph-signing sessions, photo opps with the cast, face painting, karaoke contests and sale of its ubiquitous Wicked merchandise and tickets.

Clearly, as the Wicked franchise continues to grow both domestically and internationally, the added attention will not only drive demand for even more tickets, but it will also create more momentum as Universal undoubtedly moves toward a film version.

No word yet on whether "One Short Day" is being used to advertise Wicked Wednesdays.

This is Steve On Broadway (SOB).

Click here for Universal Studios Hollywood tickets.
Click here for Wicked Broadway tickets.
Click here for Wicked Chicago tickets.
Click here for Wicked London tickets.
Click here for Wicked Los Angeles tickets.
Click here for Wicked - Die Hexen Von Oz Stuttgart tickets.
Click here for Wicked Tokyo ticket information.
Click here for Wicked U.S. Tour ticket information.
Related Stories:
Wicked To Finally Land In Oz During 2008 (May 16, 2007)
Wicked (The SOB Revisit) - London (April 17, 2007)
Theatre For A New Age (April 8, 2007)
Wicked World (March 19, 2007)
Were London Critics Mourning West End Wicked? (September 28, 2006)
West End Wicked Opens Tonight (September 27, 2006)
Wicked Witch of the West End Takes Flight Tonight (September 7, 2006)
Five Times More Wicked (July 17, 2006)
Wicked's West End Witches Update (May 17, 2006)
Worldwide Wicked Casting News (May 5, 2006)
Encore: Spotlight Week Ending April 30, 2006 (April 30, 2006)

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