Monday, September 13, 2010

Broadway Box Office Tweets - Week Ending September 12, 2010

Broadway Box Office Tweets - Week Ending September 12, 2010

If you follow me on Twitter, you'll know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.

For your viewing pleasure, here are my tweets in chronological order for the week ending September 12, 2010:

4:00 pm September 13 - REALLY slow week on Broadway as grosses fall 19.3% from previous week to just $13,382,274

4:00 pm September 13 - Broadway capacity fell 8.97% last week to just 71.10% or 163,121 seats sold out of possible 229,387

4:01 pm September 13 - Broadway's average ticket price fell from $84.32 to just $77.54 last week

4:02 pm September 13 - Last week, WICKED and THE LION KING were only Broadway shows to earn more than $1 million each

4:03 pm September 13 - Normally sold-out WICKED remains top-grossing Broadway show at $1,400,569 & 95% capacity. Average ticket price: $101.92

4:04 pm September 13 - With school in session, LION KING distant 2nd grossing $1,228,315 on 83.4% capacity. Still top av. tix priced $109.78

4:05 pm September 13 - WICKED had week's highest capacity of 95%. Once mighty WEST SIDE STORY had lowest capacity of 50.5% (gross: $487,878)

4:06 pm September 13 - Week's lowest gross/average ticket price for 8 performances: MRS. WARREN'S PROFESSION $179,981/$43.19. 80.4% capacity

4:07 pm September 13 - BRIEF ENCOUNTER's 5 previews grossed $123,695. Average ticket price: $38.96. New entrant ran on 63.2% capacity

4:08 pm September 13 - Broadway's THE ADDAMS FAMILY lost most capacity week over week of 20.7% to 65.5%, grossing $806,698

4:09 pm September 13 - AMERICAN IDIOT, MAMMA MIA! and MILLION DOLLAR QUARTET only Broadway shows to increase capacity week over week

4:11 pm September 13 - MAMMA MIA! picked up most capacity week over week of 7.6% to 85.5% but grosses still fell by $43K to $775,403

4:13 pm September 13 - Broadway had such a down week that 11 shows grossed less than $500,000 each

4:14 pm September 13 - Silver lining? Only 3 Broadway shows attracted less than 60% capacity: MARY POPPINS, WEST SIDE STORY & MILLION $ QUARTET

4:15 pm September 13 - Finally rumors be damned: NEXT TO NORMAL keep chugging along grossing $236,417 on 65.5% capacity. Av tix priced $57.56


Feel free to comment and let me know if you're surprised by any of these results.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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