Despite devastating pans by the critics (my own SOB Review was fairly mild in compari-son), Gone With The Wind is reportedly going all out to save the $9 million show with a salvage operation worthy of post-Sherman Atlanta.
According to Baz Bamigboye in today's Daily Mail, rumors of a weekend closure notice are giving way to confirmations that they'll be...
...shaving another ten to 15 minutes from GWTW......and pumping...
...hundreds of thousands of pounds into marketing......all as part of an effort to avoid any official proclamation using that dreaded four letter "F" word:
Me thinks it's too little, too late.
To open this show cold on the West End now has to be considered one of the most costly mistakes in recent theatre history on either side of the Atlantic.
Trying a completely untested composer and librettist in the far reaches of the United Kingdom or at least having a more protracted preview period would surely have precluded this mess, wouldn't it? What were they -- and "they" includes Broadway's own Nederlander Organization, among other producers -- thinking?!
This is Steve On Broadway (SOB).
Click here for tickets.
Gone With The Wind (The SOB Review) (May 1, 2008)
Is London's GWTW Already Went With The Wind? (April 14, 2008)
GWTW Composer: Knowin' Somethin' 'Bout Birthin' Babies (September 27, 2007)
Frankly My Dears... (July 1, 2007)
Gone With The Wind The Musical? (February 22, 2007)