When a show has the kind of opening night just experienced by Spring Awakening, perhaps it's just expected that it will suddenly do boffo business at the box office.
But give this show its props. Just last week, the musical only attracted a capacity of 39.2% for an anemic box office of $182,541. Since Sunday night's triumphant opening, the advance box office has skyrocketed to over $2 million.
Capitalizing on the new-found respect will be Spring Awakening's toast of the town, composer Duncan Sheik and the cast of the show. Together, they're scheduled to appear tomorrow from 6 pm - 7:30 pm at the Apple Store Soho:
Sheik will give a rare look inside the creation of the new Broadway musical, Spring Awakening, as part of the Apple Store's "Made on a Mac" series. Producer Tom Hulce will moderate an interactive discussion on the musical's development and some members of the cast will be on hand to perform.
The Apple Store Soho is located at 103 Prince Street (on the Northeast corner of Prince and Greene).
As a P.S....Don't forget that on October 27, I divulged the results of a Steve On Broadway poll in which just over one in ten of you (12%) named Spring Awakening as the show you're most enthusiastic about seeing. Then on November 3, I said:
Now that Curtains has found its home on the Great White Way, I fully expect this show to be a powerful Tony contender alongside Grey Gardens and Mary Poppins in what is shaping up to be one of the strongest years for new musicals in the last couple decades -- my prediction is that each of these shows will receive multiple nominations, as will Spring Awakening.
I think the Tony race has officially heated up!
This is Steve On Broadway (SOB).
Click here to view a map and directions to the Apple store.
Click here for Spring Awakening tickets.
Waking Up To Critical Acclaim (December 11, 2006)
Spring Awakening Blossoms On Broadway Tonight (December 10, 2006)
Curtains To Rise At Al Hirschfeld Theatre In March (November 3, 2006)
Mary Poppins, Grey Gardens Tops Among SOB Readers (October 27, 2006)
How Sheik: Spring Awakenings To Receive Broadway Transfer (July 20, 2006)