Tuesday, October 12, 2010

Broadway Box Office Tweets - Week Ending October 10, 2010

George Gershwin Theatre Box Office (Home to Wicked)
Broadway Box Office Tweets - Week Ending October 10, 2010

If you follow me on Twitter, you'll know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway. This week's analysis was delayed a day because of the Columbus Day Holiday.

For your viewing pleasure, here are my tweets in chronological order for the week ending October 10, 2010:

12:35 pm October 12 - Broadway box office gross up sharply last week over week prior to $19,984,869 13.54% increase=more than $2.6 million 

12:36 pm October 12 -  Broadway capacity increased 2.26% to 81.85% meaning 240,009 tickets out of 292,580 possible sold.

12:37 pm October 12 - Broadway's average ticket price jumped from $72.70 to $78.71 last week

12:38 pm October 12 - AMERICAN IDIOT didn't sustain Armstrong momentum: week's top decline from $1,092,334 to $567,731. 37.8% capacity drop
12:39 pm October 12 - #1 Broadway show? WICKED grossing $1,602,698. Average ticket price of $111.81 on 99% capacity
12:40 pm October 12 - #2 Broadway show is LION KING, grossing 1,544,241 with average ticket price of $117.47 and 98% capacity

12:41 pm October 12 - #3 Broadway show JERSEY BOYS also has highest capacity (99.5%) & top average ticket price ($119.41).Grosses $1,166,65


12:43 pm October 12 - MEMPHIS breaks $1 million mark for 1st time! Grosses $1,002,902 on 89.6% capacity. Average ticket price: $95.20

12:45 pm October 12 - Broadway shows attracting over 95% capacity last week: JERSEY BOYS, WICKED, BILLY ELLIOT, THE LION KING

12:46 pm October 12 - Broadway shows attracting 90%-94.9% capacity last week: LITTLE NIGHT MUSIC, DRIVING MS DAISY, MAMMA MIA, WOMEN ON VERGE

12:47 pm October 12 - Correction: DRIVING MISS DAISY (not JERSEY BOYS) had last week's highest average ticket price of $124.67

12:48 pm October 12 - Shows w/av ticket prices of over $100: DRIVING MISS DAISY/ JERSEY BOYS/LION KING/WICKED/ADDAMS FAMILY/BILLY ELLIOT

12:49 pm October 12 - Of shows w/8 perfs, MRS WARREN'S PROFESSION had week's lowest gross: $246,629. Av tix priced $56.27. 74% capacity

12:50 pm October 12 - The aforementioned AMERICAN IDIOT had last week's lowest capacity: 55.6%. Grosses $567,731 w/av tix priced $74.65

12:51 pm October 12 - BLOODY BLOODY ANDREW JACKSON had last week's lowest average ticket price $42.14. $290,378 gross on 83.6% capacity

12:52 pm October 12 - Only Broadway shows under 70% capacity last week: IN THE HEIGHTS, BRIEF ENCOUNTER, SCOTTSBORO BOYS, AMERICAN IDIOT

12:53 pm October 12 - FELA! (with Patti LaBelle) posts week's largest increase in capacity: 17.8% to 85.3%. Grosses $548,728.

12:54 pm October 12 - AMERICAN IDIOT had week's steepest decline in capacity on Broadway. Down 37.8% to 55.6%. Can they bring back Billie Joe?

Do any of these results surprise you? Is you favorite show teetering on the brink of breakaway success or failure? Either way, feel free to comment below.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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At 13 October, 2010, Anonymous Anonymous said...

Interesting audience this past Saturday night for "Bloody Bloody" as papering was needed to fill the house as was the case all week. (Of course it was press night, as Irene Gandy was out front handing out press tkts/packs & Jeffrey Richards joined her). First B'dway show I've seen in years and years after which there was NO standing ovation, which has become a mainstay on the Rialto for some odd reason!


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