Thursday, July 29, 2010

Not Enough Came, So It Flies Away

Not Enough Came, So It Flies Away

Forget ol' blue eyes. Here's a couple black eyes with a little red thrown in for good measure.

While a little birdie gave me an early indication that this would occur, Come Fly Away officially posted its closing notice late yesterday afternoon. The show will close September 5, 2010, after 187 regular performances.

For a month, choreographer Twyla Tharp's dance salute to Frank Sinatra has been struggling to break 50% capacity at the box office. Inexplicably, the average ticket price never dropped accordingly.

Last week alone, Come Fly Away increased its capacity a paltry 1.1% over the previous one to a disappointing 49%, yet the average ticket price for the seats sold was still a whopping $91.03. Compare that to the average capacity (84.02%) and average ticket price ($87.85) for all of Broadway last week, and it becomes evident that the producers of Come Fly Away missed an opportunity to increase their audience share (and potential positive word-of-mouth) by discounting their tickets.

In a late gambit, producers even began to sell tickets through the beginning of 2011. But luck would not be a lady for next year, let alone tonight. Yet, just as the producers were announcing the shuttering, they also announced that a national tour is planned.

Personally, although I know Come Fly Away had its advocates, I thought it was the worst show to open on Broadway all last season. As much as I hate to see any show close, all I can say is "bye-bye birdie."

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

Labels: , , , , , ,


At 29 July, 2010, Blogger The Tyro Theatre Critic said...

I don't think I'll be crying over this closure...


At 29 July, 2010, Anonymous Tyler said...

I'm suprised it lasted this long! AND I'm even more suprised that a national tour is in the works.

At 29 July, 2010, Blogger Steve On Broadway (SOB) said...

TTC, You aren't missing anything. Better to rent a Frank Sinatra film or play his music and leave the rest to your imagination.

Tyler, I'm equally surprised that it's lasted this long, but not as surprised as I am by the fact that Race is still playing.


Post a Comment

Links to this post:

Create a Link

<< Home

Technorati blog directory Blog Directory & Search engine
Visitor Map

Powered by FeedBurner