Monday, November 29, 2010

Broadway Box Office Tweets - Week Ending November 28, 2010

George Gershwin Theatre Box Office (Home to Wicked)
Broadway Box Office Tweets - Week Ending November 28, 2010

If you follow me on Twitter, you most likely know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.

As this week's analysis makes extraordinarily clear, it's holiday season yet again, meaning that family-fare shows pull in the biggest audiences.

For your viewing pleasure, here are my tweets in chronological order for the week ending November 28, 2010.

3:30 pm November 29 - Thankful Broadway box office way up 19.06% last week, grossing $26,365,126. That's $5 million+ week over week increase

3:31 pm November 29 - Broadway capacity up just 1.47% last week to 71.03%, or 270,277 seats sold out of 363,588 possible

3:32 pm November 29 - Broadway's average ticket price skyrocketed to $89.14 last week from just $78.96, explaining huge overall gross

3:33 pm November 29 - 10 Broadway shows grossed $1 million+ each last week, twice as many as week earlier


3:35 pm November 29 - Sold-out WICKED stays Broadway's #1 show grossing $2,150,665, breaking $2 million mark like it did last holiday season

3:37 pm November 29 - WICKED also had last week's highest average ticket price on Broadway: $148.61

3:38 pm November 29 - MERCHANT OF VENICE was Broadway's top grossing play last week, taking in $1,160,360 with avg ticket price of $140.31

3:39 pm November 29 - MERCHANT OF VENICE also had Broadway's highest capacity with standing room only crowd of 102.6%

3:40 pm November 29 - Surprisingly, only THE MERCHANT OF VENICE and WICKED attracted capacity of 100% or more last week on Broadway

3:43 pm  November 29 - Broadway shows attracting capacities of 95-99%: SPIDER-MAN (1 performance) LION KING, JERSEY BOYS, BILLY ELLIOT, ELF

3:44 pm November 29 - Broadway shows attracting capacities of 90-94.9%: MARY POPPINS, PHANTOM, ADDAMS FAMILY, DRIVING MISS DAISY

3:45 pm November 29 - 1st Broadway preview for SPIDER-MAN grosses $200,605 on 99.7% capacity and average ticket price of $104.32

3:46 pm November 29 - Broadway's lowest grossing show last week: PITMEN PAINTERS taking in $127,483 on 55.9% capacity. Avg tix priced $43.84

3:47 pm November 29 - Last week's lowest capacity: A FREE MAN OF COLOR at 45% grossing $194,194 on average ticket price of $51.70

3:48 pm November 29 - Broadway's cheapest ticket last week was THE PITMEN PAINTERS. Average ticket price of only $43.84

3:49 pm November 29 - Broadway shows with under 50% capacity: TIME STANDS STILL, ELLING, LA BÊTE, COLIN QUINN, FREE MAN OF COLOR

3:51 pm November 29 - PHANTOM OF THE OPERA posts biggest week over week capacity gain of 29.8% to 91.1%, grossing $1,024,656 last week

3:52 pm November 29 - With original London stars, MARY POPPINS also posts huge capacity increase of 27% to 91.8%, grossing $1,206,630

3:53 pm November 29 - Top capacity decline on Broadway last week? ELLING, down 30.2% to 47.7%, grossing just $198,048 before closing Sunday

So, dear readers, do any of these results surprise you? Is you favorite show teetering on the brink of breakaway success or failure? Either way, feel free to comment below.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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