Broadway Box Office Tweets - Week Ending July 11, 2010
Broadway Box Office Tweets - Week Ending July 11, 2010If you follow me on Twitter, you'll know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.
For your viewing pleasure, here are my tweets in chronological order for the week ending July 11, 2010:
3:07 pm July 12 - WICKED, LION KING, ADDAMS FAMILY, FENCES, PROMISES PROMISES, BILLY ELLIOT, MARY POPPINS each have $1 million+ box office
3:08 pm July 12 - Sold-out WICKED was last week's top grosser by thin margin of just $16,000 over LION KING on Broadway
3:09 pm July 12 - WICKED grossed $1,650,562 on Broadway last week, playing to 100% capacity. Average ticket price: $114.05
3:10 pm July 12 - THE LION KING grossed $1,634,367 on Broadway last week, playing to 100.1% capacity. Average ticket price: $121.74
3:11 pm July 12 - Last week's highest capacity(101.5%) & av ticket price($134.20) belongs to FENCES, week's top grossing play: $1,175,626
3:12 pm July 12 - RACE last week's lowest grossing show $248,053.Av tix priced $65.94. Capacity just 44.4% Will closing notice be posted?
3:13 pm July 12 - COME FLY AWAY had last week's lowest capacity at just 40.4%. Grossing $488,217. Av tix price still sky high at $93.76
3:14 pm July 12 - Just closed EVERYDAY RAPTURE had week's lowest average ticket price of $51.44. Grossed $253,560 on 83.3% capacity
3:15 pm July 12 - EVERYDAY RAPTURE also posted week's biggest capacity gain of 10.1% to 83.3%. Grosses up $83,000 week over week
3:17 pm July 12 - Week's biggest capacity drop was LEND ME A TENOR losing 14.6% capacity to 59.4%. Grossed $333,346 last week.
3:18 pm July 12 - Tony-winning Best Musical MEMPHIS doing respectable box office. Grossed $890,626 last week playing to 88.9% capacity
3:19 pm July 12 - Overall, Broadway grosses up nearly $700,000 from last week to $19,380,905, yet audience was down .44% to 79.8%
Feel free to comment and let me know if you're surprised by any of these results.
This is Steve On Broadway (SOB).
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Labels: average ticket price, Box Office, Broadway, Broadway Box Office, Capacity, Come Fly Away, Everyday Rapture, Fences, Race, The Lion King, Wicked
posted by Steve On Broadway (SOB) @ Monday, July 12, 2010
2 Comments:
Hey Steve. I'm not surprised by this week's results but I do have a question that's been nagging me for some time. Race has rarely hit more than 50% capacity during its almost year-long run and the average ticket price usually lags behind those of other shows too so I've been baffled by how it's managed to keep going. I know the cast is small and not big-time starry, the set and costumes pretty basic but that hasn't stopped other--and sometimes better-reviewed--shows like Next Fall from shutting down. Are the Race producers just better money managers or more willing to take a loss with the idea that Mamet will make it up with some later production? I'd really like to know what you and others think.
It's a great question and one that has left me scratching my head for weeks on end. But it is a somewhat starry production, don't you think? And those somewhat starry acting replacements still aren't able to put the proverbial butts in seats.
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