Monday, July 12, 2010

Broadway Box Office Tweets - Week Ending July 11, 2010

Broadway Box Office Tweets - Week Ending July 11, 2010

If you follow me on Twitter, you'll know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.

For your viewing pleasure, here are my tweets in chronological order for the week ending July 11, 2010:


3:08 pm July 12 - Sold-out WICKED was last week's top grosser by thin margin of just $16,000 over LION KING on Broadway

3:09 pm July 12 - WICKED grossed $1,650,562 on Broadway last week, playing to 100% capacity. Average ticket price: $114.05

3:10 pm July 12 - THE LION KING grossed $1,634,367 on Broadway last week, playing to 100.1% capacity. Average ticket price: $121.74

3:11 pm July 12 - Last week's highest capacity(101.5%) & av ticket price($134.20) belongs to FENCES, week's top grossing play: $1,175,626

3:12 pm July 12 - RACE last week's lowest grossing show $248,053.Av tix priced $65.94. Capacity just 44.4% Will closing notice be posted?

3:13 pm July 12 - COME FLY AWAY had last week's lowest capacity at just 40.4%. Grossing $488,217. Av tix price still sky high at $93.76

3:14 pm July 12 - Just closed EVERYDAY RAPTURE had week's lowest average ticket price of $51.44. Grossed $253,560 on 83.3% capacity

3:15 pm July 12 - EVERYDAY RAPTURE also posted week's biggest capacity gain of 10.1% to 83.3%. Grosses up $83,000 week over week

3:17 pm July 12 - Week's biggest capacity drop was LEND ME A TENOR losing 14.6% capacity to 59.4%. Grossed $333,346 last week.

3:18 pm July 12 - Tony-winning Best Musical MEMPHIS doing respectable box office. Grossed $890,626 last week playing to 88.9% capacity

3:19 pm July 12 - Overall, Broadway grosses up nearly $700,000 from last week to $19,380,905, yet audience was down .44% to 79.8%

Feel free to comment and let me know if you're surprised by any of these results.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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At 13 July, 2010, Blogger jan@broadwayandme said...

Hey Steve. I'm not surprised by this week's results but I do have a question that's been nagging me for some time. Race has rarely hit more than 50% capacity during its almost year-long run and the average ticket price usually lags behind those of other shows too so I've been baffled by how it's managed to keep going. I know the cast is small and not big-time starry, the set and costumes pretty basic but that hasn't stopped other--and sometimes better-reviewed--shows like Next Fall from shutting down. Are the Race producers just better money managers or more willing to take a loss with the idea that Mamet will make it up with some later production? I'd really like to know what you and others think.

At 13 July, 2010, Blogger Steve On Broadway (SOB) said...

It's a great question and one that has left me scratching my head for weeks on end. But it is a somewhat starry production, don't you think? And those somewhat starry acting replacements still aren't able to put the proverbial butts in seats.


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