Tuesday, July 06, 2010

Broadway Box Office Tweets - Week Ending July 4, 2010

Broadway Box Office Tweets - Week Ending July 4, 2010

If you follow me on Twitter, you'll know that each Monday, I offer my quick analysis of each preceding week's box office on Broadway.

For your viewing pleasure, here are my tweets in chronological order for the summer holiday week ending July 4, 2010:

3:15 pm July 6 - WICKED, LION KING, ADDAMS FAMILY, FENCES, BILLY ELLIOT, MARY POPPINS, PROMISES PROMISES each enjoy $1 million+ box office

3:16 pm July 6 - Sold-out WICKED still Broadway's top weekly grossing show: $1,620,851. Average ticket price: $112.00

3:17 pm July 6 - FENCES still Broadway's top grossing play taking in $1,164,529 last week, up $26,000 week over week

3:18 pm July 6 - FENCES is #1 Broadway show in terms of average ticket price: $132.65. Top tickets selling for $425.00

3:19 pm July 6 - FENCES, which ends Broadway run on Sunday, also has Broadway's highest capacity. Standing room only at 101.7%

3:20 pm July 6 - EVERYDAY RAPTURE had Broadway's lowest gross $171,942 & average ticket price $39.69. Capacity still at 73.2%

3:21 pm July 6 - COME FLY AWAY had Broadway's lowest capacity last week: 43% (drop of 11.6%). Gross: $515,296. Av tix priced: $93.01

3:22 pm July 6 - Just-closed NEXT FALL has week's biggest capacity increase of 25.5% to 90.1%. Grosses: $257,274. Av tix priced: $60.58

3:22 pm July 6 - IN THE HEIGHTS has Broadway's biggest capacity drop of 12.8% to 69.3%. Grossed $515,540. Average ticket price: $69.20

3:24 pm July 6 - Overall, Broadway's week over week grosses were down 9% or nearly $1.7 million to $18,840,132

Feel free to comment and let me know if you're surprised by any of these results.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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