Tuesday, August 29, 2006

Is It Close-to-Curtains for The Producers?


Is It Close-to-Curtains for The Producers?

Something utterly unthinkable just a few short years ago has already happened to Broadway's most Tony-winning musical The Producers: it is now among the lowest capacity performers among all shows currently on the Great White Way. In fact, for the second consecutive week, it has sold less than 60% of its seats and continues to slide. This week, it came in at just 57.9% of capacity.

The notion that The Producers would fade just five years into its run would have been a laughable notion back in the day when stars Nathan Lane and Matthew Broderick were keeping happy audiences rolling in the aisles while making it the Broadway show to see.

Even though the current box office take is still a respectable $518,278, it is now selling hugely discounted seats -- this from the show whose producers had the audacity to sell tickets at previously unheard of prices. Indeed, seats for September through November 22 performances are now selling for a cool $61.25 (Tuesdays through Thursdays) and $66.25 (Friday through Sundays) for anyone using Code PR5PBEM.

Does such a steep discount through the fall portend doom for the show? Could the St. James Theatre soon find its 1706 seats available for another musical comedy homage to the theatre: Curtains? I'll be watching the future of The Producers very closely.

This is Steve On Broadway (SOB).

Click here for tickets.
Related Stories:
Which Broadway Musical Will Depart Next? (August 21, 2006)

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