Monday, April 09, 2007

Box Office: Theatregoers Don't Passover Broadway

Box Office: Theatregoers Don't Passover Broadway

Even though Broadway box office traditionally declines the week of Passover, most Great White Way productions enjoyed boosts -- some very healthy -- during this year's holiday week that also included Easter.

Even Christine Ebersole's much-ballyhooed vacation from Grey Gardens didn't result in lower capacity for the show (up 0.5% to 62.2%). However, the musical was clearly dumping seats at TKTS and elsewhere given that its average ticket price fell to just $51.69 from $72.23 one week earlier. Only Prelude To A Kiss had a lower average ticket at $43.52.

Last week was so robust that only five shows experienced any decline in their box office, including:

Lest I forget, in the week where Rialto's longest-running production ever reached yet another milestone with performance #8,000, The Phantom Of The Opera reigned supreme in terms of overall capacity at 101.5%. I guess there is still some life in that tuner.

This is Steve On Broadway (SOB).

Click here for Grey Gardens ticket information.
Related Stories:
In The Company Of Underperforming Shows (March 27, 2007)

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