Even though Broadway box office traditionally declines the week of Passover, most Great White Way productions enjoyed boosts -- some very healthy -- during this year's holiday week that also included Easter.
Even Christine Ebersole's much-ballyhooed vacation from Grey Gardens didn't result in lower capacity for the show (up 0.5% to 62.2%). However, the musical was clearly dumping seats at TKTS and elsewhere given that its average ticket price fell to just $51.69 from $72.23 one week earlier. Only Prelude To A Kiss had a lower average ticket at $43.52.
Last week was so robust that only five shows experienced any decline in their box office, including:
- Frost/Nixon - down 22.3% to 66.4%
- The Pirate Queen - down 5.5% to 75.2%
- Les Misérables - down just 1.8% to 98.4%
- Journey's End - down a minute 0.3% to 35.5%
- Curtains -down a miniscule 0.2% to 88.1%
Lest I forget, in the week where Rialto's longest-running production ever reached yet another milestone with performance #8,000, The Phantom Of The Opera reigned supreme in terms of overall capacity at 101.5%. I guess there is still some life in that tuner.
This is Steve On Broadway (SOB).
Click here for Grey Gardens ticket information.
In The Company Of Underperforming Shows (March 27, 2007)