Box Office: Theatregoers Don't Passover Broadway
Box Office: Theatregoers Don't Passover BroadwayEven though Broadway box office traditionally declines the week of Passover, most Great White Way productions enjoyed boosts -- some very healthy -- during this year's holiday week that also included Easter.
Even Christine Ebersole's much-ballyhooed vacation from Grey Gardens didn't result in lower capacity for the show (up 0.5% to 62.2%). However, the musical was clearly dumping seats at TKTS and elsewhere given that its average ticket price fell to just $51.69 from $72.23 one week earlier. Only Prelude To A Kiss had a lower average ticket at $43.52.
Last week was so robust that only five shows experienced any decline in their box office, including:
- Frost/Nixon - down 22.3% to 66.4%
- The Pirate Queen - down 5.5% to 75.2%
- Les Misérables - down just 1.8% to 98.4%
- Journey's End - down a minute 0.3% to 35.5%
- Curtains -down a miniscule 0.2% to 88.1%
Lest I forget, in the week where Rialto's longest-running production ever reached yet another milestone with performance #8,000, The Phantom Of The Opera reigned supreme in terms of overall capacity at 101.5%. I guess there is still some life in that tuner.
This is Steve On Broadway (SOB).
Click here for Grey Gardens ticket information.
Related Stories:
In The Company Of Underperforming Shows (March 27, 2007)
Labels: Box Office, Broadway, Grey Gardens, Musical, Play, Prelude To A Kiss, The Phantom Of The Opera
posted by Steve On Broadway (SOB) @ Monday, April 09, 2007
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