Wednesday, April 04, 2007
A Moon For The Students
While there's been considerable carping about the large number of expensive premium tickets being offered for The Old Vic's transfer of A Moon For The Misbegotten from London to Broadway, Variety's Gordon Cox reports that its star Kevin Spacey has insisted that "60 $25 student rush seats be made available for every performance."
Apparently, to make this large number available, the production has foregone traditional direct mail discount offers. Bravo to Spacey for taking steps to ensure that students aren't priced out of seeing this revival.
Cox also reports that A Moon For The Misbegotten has already secured an advance box office of $3.5 million. With all the other notable plays gracing the Great White Way this spring, that's certainly not bad, especially considering that the Eugene O'Neill work was already revived on Broadway earlier this decade.
All totaled, it will take roughly $5.2 million in box office over the next ten weeks to recoup the capitalization for Moon, and right now, the producers are reportedly optimistic.
Indeed, last week marked the first previews for the show. Its five performances enjoyed a healthy capacity of 87.1% and total box office of $400,224. For those counting, that's an average of $88.94 per ticket, making it the highest priced ticket of the week for a play on Broadway.
A Moon For The Misbegotten officially opens April 9 at the Brooks Atkinson Theatre.
This is Steve On Broadway (SOB).
Click here for tickets.
Money For The Begotten? (January 10, 2007)
Brooks Atkinson To Get Space(y)d Out With Moon For The Misbegotten (November 22, 2006)