Sunday, October 31, 2010

Scottsboro Boys Continues Breaking New Territory

Scottsboro Boys Continues Breaking New Territory

In the lead-up to this evening's long anticipated opening night for The Scottsboro Boys on Broadway, the marketing efforts in support of the musical just continue to innovate.

On Friday, representatives from the production alerted me to their website's new "reaction wall," which not only enables audience members to post their thoughts regarding the show, but aggregates the key words used most often in a cloud at the top of the page. Words like "history," "brilliant," "great" and "amazing" pop up with great prominence.

That the audience response is this potent comes as no surprise to me. After seeing John Kander and Fred Ebb's stunning musical during its Minneapolis tryout, I had many of the same reactions. And the positive buzz I continue hearing from those who have seen the production already at the Lyceum Theatre have me enthusiastically anticipating my return to the tuner on the Great White Way within the next few weeks.

It's a rare thing for me to use this space to tell those associated with any production to "break a leg," but in the case of The Scottsboro Boys, it comes from the heart.

This is Steve On Broadway (SOB).

In keeping with the new Federal Trade Commission (FTC) regulations that unfairly discriminate against bloggers, who are now required by law to disclose when they have received anything of value they might write about, please note that I have received nothing of value in exchange for this post.

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