Monday, May 21, 2007
Tony Box Office Bumps
With the exception of only four productions, every show on Broadway saw an increase (or held steady with SRO pacing) in box office totals last week.
The biggest gains were reserved for the two top Tony nominated musicals, Spring Awakening and Grey Gardens, that saw capacity increases of 21.2% and 15.1%, respectively.
No surprise that the week's biggest loser was The Pirate Queen, which saw a drop in capacity of 9.2%. That tuner was completely snubbed by the Tony nominating committee last week. Its average ticket price is now under $65.
Despite its nod for Best Musical, Curtains experienced a slight decline of 0.8%. Two other musicals that had been considered potential nominees for Tony's top prize were the other two shows with a drop in capacity: LoveMusik (-5.7%) and Legally Blonde (-3.9%). The first may have had more to do with uncertainties over Donna Murphy's well-publicized absences, which are further threatening her reputation.
This is Steve On Broadway (SOB).