Wednesday, September 13, 2006

Broadway's Biggest Box Office

Boys: Broadway's Biggest Box Office

Yesterday, I discussed the precipitous drop at Broadway's box office for a large cross section of major hit shows, but I neglected to note the relatively few success stories.

The biggest boffo show to buck last week's downward trend was the Tony Award winning Best Musical Jersey Boys, which continues to sell beyond capacity at 100.7%. With a standing-room-only crowd in the 1222-seat August Wilson Theatre, Jersey Boys actually posted a .2% gain over the previous week (the only other show to enjoy an increase in audience was the now departed Kiki & Herb: Alive On Broadway -- up 6.6% to a closing capacity of 55.9% in the relatively small 586-seat Helen Hayes Theatre). What's more, Jersey Boys boasts the only average ticket price over $100 at $119.15.

Wicked, of course, continues to pack them in at the cavernous George Gershwin Theatre. Despite the fact that its capacity was off by .2% last week, it was still playing to a capacity of 99.8%. That translated into the week's highest gross at $1,376,769 compared to Jersey Boys' impressive second place finish at $1,173,290. But look below those numbers and consider that Wicked has about 600 more seats to fill each night and has a considerably lower average ticket price ($95.34).

Thus, the past week's true box office champ in a technical knock-out has to be Jersey Boys, which shows no sign of waning.

This is Steve On Broadway (SOB).

Click here for Jersey Boys tickets.
Click here for Wicked tickets.
Related Stories:
Fall At Broadway's Box Office (September 12, 2006)

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